From AAA
Cannabis is the third most used substance in the United States, following nicotine and alcohol. This trend is not surprising, considering that some form of cannabis consumption is legal in 38 states—24 states allow recreational use, while 14 states permit medical use only. With the rise in cannabis use, this form of impaired driving has become more common, leading to a heightened risk of crashes, injuries, and fatalities.
“Although AAA does not take a position on the legality of marijuana, we strongly oppose people driving under the influence of the drug,” said Mark Jenkins, spokesman for AAA – The Auto Club Group. “Marijuana causes impairing effects that make it unsafe to operate a motor vehicle.”
The AAA Foundation for Traffic Safety conducted two separate but complementary studies to 1) analyze cannabis consumers’ thoughts, perceptions, and reasons for driving under the influence, and 2) develop messages that might deter this behavior in the future.
In one study, which surveyed confirmed cannabis consumers, the following themes emerged:
- Daily and frequent consumption – 44.1% said they consume cannabis multiple times per day
- Consuming then driving is common – 84.8% revealed that they drive the same day that they consume cannabis, with 53% saying they consumed an hour or less before driving
- Believe consumption has little effect on driving – 46.9% believe they either drive the same, a little better (14.7%), or much better (19.4%)
- Cannabis industry carries weight – 38.6% said they would trust messaging about cannabis use and safe driving from cannabis industry groups and cannabis brands/companies (37.3%)
While the second project also gauged habits, behaviors, and perceptions, it primarily focused on what types of impaired driving messages resonated most with participants who are regular cannabis consumers. Participants identified specific qualities that they found most engaging:
- Messages that highlighted personal responsibility and safety concerns performed better than messages based on legal risks.
- Participants also strongly preferred realistic, positive, and diverse messaging that avoids exaggerated stereotypes.
- To ensure relevancy, messages should be tailored to the intended audience (no one size fits all).
“Effective messaging about cannabis-impaired driving needs to include credible voices, real-world scenarios, and respectful language,” said Jake Nelson, AAA’s director of traffic safety advocacy. “Individuals who consume cannabis come from all walks of life and that should be reflected in the messaging.”
The research shows that cannabis consumers consider the cannabis industry a trusted and relatable source. Policymakers have an opportunity to partner with these groups to develop impactful and engaging messaging on the dangers of impaired driving. Engaging with the traffic safety community can also help amplify and enhance public education campaigns. Other key takeaways from the research include:
- Messaging should address common myths and misconceptions respectfully
- Unlike alcohol, cannabis affects drivers in complex ways that are not easily quantified. Effects can vary from person to person but may include:
- Fatigue/sleepiness
- Brain fog
- Changes in visual or auditory perception
- Impaired body movement
- Hallucinations/delusions
- Although impairment detection due to cannabis is not as straightforward as with alcohol, police are still able to identify cannabis impairment
As cannabis becomes more widely used, relevant and engaging public health messaging will be more critical than ever. Combatting impaired driving must be multifaceted – employing policy, enforcement, environmental strategies, and health information, all to improve public safety. AAA strongly encourages the cannabis industry, policymakers, and other traffic safety stakeholders to use these findings to advance public education about the dangers of cannabis-impaired driving.
About The AAA Foundation for Traffic Safety
Established in 1947 by AAA, the Foundation for Traffic Safety is a nonprofit, publicly funded 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by researching their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research informs the development of educational materials for drivers, pedestrians, bicyclists, and other road users.
About AAA - The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America with more than 13 million members across 14 U.S. states and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, banking and financial services, travel offerings and more. ACG belongs to the national AAA federation with more than 65 million members in the United States and Canada. AAA’s mission is to protect and advance freedom of mobility and improve traffic safety. For more information, get the AAA Mobile app, visit AAA.com, and follow us on social media.
