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The Apopka Voice Advertising Strategies

The mission of The Apopka Voice is to engage with relevancy, inform with integrity, and inspire greater good at all levels of the community. This mission goes beyond our honest reporting, and encompasses all we do, including our service-centered partnerships with advertisers. Our valued relationships with local businesses drives us to provide opportunities that empower businesses to engage and grow in our community. Advertising isn't just doing “business” for us, but it's about genuine care for those that are the backbone of our community – local-centered businesses like you.

As experts in branding and digital marketing, our 4-prong approach gets results. Strategically-placed digital ads, targeted and powerful social media connections, daily subscriber-based newsletter engagement, and the opportunity to create relevant article advertisements creates top-of-mind awareness with our hyperlocal audience. We hope that through our partnership you will find new ways to connect with your potential client base and become an influential voice in your area of expertise.

With the majority of our audience being Apopka residents, we see incredible levels of engagement throughout our online presence. With 50,000+ monthly readers, our CTR (click through rate) of our ads sees an average of 0.5% consistently. Comparably, National averages for similar CTR among news outlets like The Apopka Voice see an average of 0.04%. We are so proud of the direct contact we are able to offer our clients and hope to provide the same points of contact to businesses like yours!

Curated Media Kits

Run of Site Package- $800/month

Our Run of Site Ad Package includes one month of promotional content for any business brand or event. This package includes the following:

  • FIVE On-Site Circulated Ads
  • Social Media Timeline Ads (not sponsored)
  • Daily (M-F) Ad Listing on Email Newsletter
  • Comprehensive Onboarding - A 1:1 hands on approach to ensure advertising is outlined for your goals and audience reach
  • Monthly Updates

Professional Ad Package $3,225/3 Month Partnership

Our Professional Ad Package is the first tier of our expanded partnership packages. With this package we have the ability to collect on data that can be used to assist in the building of your personal business or brand.

  • Everything in ROS PLUS:
  • FREE Premier Page Banner Ad
  • Targeted Social Media Advertising (ONE MONTH FREE)
  • THREE In-House Articles Building Trust and Expertise in the Community
  • Weekly Stat Updates

The Voice Package $6,600/6 Month Partnership

The Voice Package makes you the expert in your local industry. This package also ensures exclusive advertising with your business on our site, meaning we will not accept additional partnerships with your competitors. This package guarantees your brand or business becomes familiar and trusted among our readers.

  • Everything in ROS & Professional Packages PLUS:
  • Targeted Social Media Advertising (SIX WEEKS FREE)
  • Half-Off Any Additional Page Banner Ads
  • Six In-House Articles Building Trust and Expertise in the Community
  • FREE Expert Ad Design (up to $900)
  • INDUSTRY EXCLUSIVITY

A-La-Carte Advertising

  • Banner Advertising
 - Homepage $400/mo
 - Premier Pages $350/mo
 
  • Targeted Social Media Advertising
 - $300/mo
 
  • In-House Articles Building Trust and Expertise in the Community
  - $75/article WITH purchase of curated kit
  - $120/article WITHOUT purchase of curated kit
 
  • On-site Video Ad Homepage Layer

 - $600/mo

Registered 501c3 prices

Discounts for CURATED media kits are available for registered 501c3. The costs are as follows:

Run of Site Ad Package: $500/month

Professional Ad Package: $2,205/3 Month Partnership

The Voice Ad Package: $4,500/6 Month Partnership

A-La-Carte Advertising is at cost, with the exception of half-off banner advertising with purchase of 6 months of advertising. 501c3s also are not provided exclusivity for advertising to ensure all non-profit organizations in the area receive optimal opportunities to reach their targeted communities.

For more information or to schedule a consultation meeting for your business and adverting opportunities with The Apopka Voice, reach out to Megan Garcia, Director of Advertising and Marketing. Email Megan at megan@theapopkavoice.com or call at (321) 277-6658.

How we support Apopka charities & student journalists in 2022

When COVID-19 hit in 2020, local nonprofit organizations became increasingly vital to Apopka, due to the increased amount of people in need. That's why The Apopka Voice began a more concerted effort in 2021 to support key charities and the work they do.

As 2022 arrived, we realized the challenges facing our community have not subsided. While much has improved with testing and vaccinations, the economy will still be recovering for a good bit yet, and businesses and families will continue to feel the challenges through it all. We believe the role of our local non-profits to the underserved in our community continues to be vitally important, and why we want to keep doing everything possible to help ensure their success. We believe that, as we are all trying to find our footing again, we will be able to do so better when we work together. We will grow stronger and meet our challenges more equipped as we link arms in every way we can. 

While in 2021The Apopka Voice donated a percentage of our local advertising revenues to support four key charities - Loaves & Fishes, Florida Farmworkers Association, Hope CommUnity Center and Habitat for Humanity Seminole-Apopka - we are expanding our support in more tangible ways for 2022. 

Every 1-2 months we will select an Apopka non-profit to provide encouragement and support by providing the following: 

  • 15% of every local advertising dollar for that month(s) will be donated to the charity selected
  • 1-2 months of the Premium Strategy ad package will be donated to them - includes 5 ads on our website, 4 social media ads, 1 newsletter ad, and 4 articles published and shared  on all channels ($575 value)
  • Graphic design services for their ad package will be provided as needed ($50 value)
  • And we will also write an article spotlighting the accomplishments & needs of the non-profit and share it everywhere - our website, newsletter, and all social media channels 

So far for 2022 we have been thrilled to  provide this advertising partnership to the following non-profits:

Jan & Feb: St. Mary Protectoress Ukrainian Catholic Church

March & April: Re-Imagine Communities

May & June:  Candy's Cat

July, August, September: (1) Armando Borjas Foundation; (2) Avian Reconditioning Center; (3) 8 Cents in a Jar 

October:  The Open Door Ministry - Breast Cancer Resources - keep eyes open for their ads and articles coming soon!

November:  Hope CommUnity Center - keep eyes open for their ads and articles coming soon!

Recommendations are definitely welcomed, so please drop us an email info@theapopkavoice.com or text (407) 415-6218. We would love to learn how an Apopka non-profit has helped you or someone you care about, and find ways to encourage them in their work. 

Interning Correspondents: Our commitment to young journalists continues

New York Times Journal Press Room
New York Times Journal Press Room

Last year was our inaugural internship program, and we couldn't be more thrilled with the students we were blessed to work with over the summer and fall.  Each one brought such enthusiasm to learn real-world skills, inspired us with their creative ideas, were spot-on with their professionalism and reporting, and made "team meetings" something we actually looked forward to! We have nothing but appreciation to the colleges and universities we partnered with to do this, but reserve our deepest joy and thanks to these great students:

  • Mickenzie Hannon - Valencia & University of Florida - Journalism 
  • Matthew Hughes - University of Central Florida - Journalism
  • Crystal Jacome - Full Sail University - Broadcasting & Videography 
  • Estefania Lazaro - Full Sail University - Marketing 
  • Nathaniel Marrero - Valencia Community College & UCF - Journalism
  • Ava Niemeyer - Forest Lake Academy - Journalism 
  • Tristan Robinson - University of Central Florida - Creative Writing & Journalism
  • Yasmene Warren - University of Central Florida - Journalism

Because of this rewarding first experience working with student interns, we're fully on board to continue and grow this program in 2022. You can learn more about our focus on providing students with real-world experience, mentoring, and opportunities for publishing and building their portfolios. And if you know a potential student candidate - please do let us know and we'll reach out to them. We're already excited to have begun our 2022 team-building:

  • Katelyn Colley - University of Central Florida - Journalism
  • Alisha Garner - University of Central Florida - Research & Writing

Typically our interns are studying journalism, communications, digital media, and/or business, and are either enrolled in studies or recently graduated. We have been an approved business organization to work with student interns since 2021, partnering with Full Sail University, Seminole Community College, University of Central Florida, Valencia Community College, and Rollins College. Occasionally we also take on high school interns who are especially recommended and qualified. 

For more information, to ask questions, or brainstorm ideas for your business, please contact Megan Garcia, Director of Advertising and Marketing, at: (321) 277-6658 or email info@theapopkavoice.com. We’d love to partner with you in connecting neighbors, growing customers, and making clients for life!