This July 11 is the third annual Prime Day. Prime Day is our annual deals event just for Prime members. We want Prime Day to be one of the world’s best days to shop, with awesome prices on everything you’re into. We’re bringing you hundreds of thousands of deals, new deals starting as often as every five minutes, and special offers across everything included with Prime—from music and video to reading and voice shopping.
MAKE SURE YOU’RE READY
What are must-dos?
• Become a member
Start your 30-day free trial if you’re not already a Prime member. Are you a student? Start a 6-month trial here, at no cost to you.
• Download the Amazon App
Download the free Amazon App and never miss a deal. Go to “Today’s Deals,” click “Upcoming” to view all deals 24 hours before they are live, and then tap “Watch this deal.” The app will alert you when that deal is starting.
• Add items to your list and compare great deals
Add items you’re interested in buying to your List and compare their deals.
• Watch the videos and see how it’s done
1) Watch your deals
2) Add items to your list
3) Know when your shipment will arrive
What will help you access all of the deals?
• Get Alexa
Prime members with an Alexa-enabled device such as an Amazon Echo or Echo Dot will have access to exclusive Alexa Prime Day voice shopping deals. Learn more
• Set up Amazon Assistant on your desktop
Amazon Assistant helps you watch deals from your PC plus stay up-to-date on your deliveries and orders after you’ve placed them.
How do you make the most of every deal?
• Earn when you shop
The Amazon Prime Store Card enables eligible Prime members to get 5% back every day on Amazon.com purchases and access to exclusive financing offers. All Prime members also have the option to get 2% rewards when they reload their Amazon.com Gift Card Balance using their checking account, with a linked debit card.
• Support your favorite charity
When you shop at smile.amazon.com, Amazon will donate a percentage of the price of all eligible purchases to the charitable organization of your choice—at no additional cost to you.
GET TO KNOW HOW DEALS WORK
Where do you find the deals?
• Shop deals as early as 6pm PT / 9pm ET on July 10
You’ll find Prime Day deals on amazon.com/primeday from 6pm PT / 9pm ET on July 10. (Start watching deals on July 9—24 hours before they are live!) New deals start as often as every 5 minutes for 30 hours straight.
• Get deals on everything you’re into
Members will find deals organized by our most shopped-for themes. Whether you’re a pet lover or gardener, techie or artist, Prime members will be able to find deals even faster. Explore deals on the stuff you love.
• If you miss a deal, join the Waitlist
If an item shows “100% claimed,” click the “Join Waitlist” button on the product page. If additional items become available, you’ll receive a notification on your mobile device.
What about special deal types?
• Spotlight Deals
Prime Day Spotlight Deals feature top brands, popular items and deep discounts that last until our stock is gone. These deals have the most inventory and some of the best savings. Find Spotlight Deals through the “Shop All Deals” link on Amazon.com or at www.amazon.com/primeday
30 Hours of Prime Day: Spotlight Deals that start on July 10th may return on July 11th. Product detail pages will indicate which Spotlight Deals may return, while supplies last.
• Lightning Deals
Thousands of Lightning Deals are watchable 24 hours ahead but only run for a limited time with limited quantities. New Lightning Deals will launch as often as every 5 minutes. You’ll see a timer on each deal as well as a status bar showing availability until the deal is claimed. Find these limited-time deals through the “Shop All Deals” link on Amazon.com or at www.amazon.com/primeday
• Get deals in one hour with Prime Now
Download the Prime Now app and find even more deals on Prime Day that can be delivered in one hour.
GET AN EARLY START
What can Prime members do before Prime Day?
• Exclusive offers for Prime members start early
Members can explore their benefits and exclusive promotions on www.amazon.com/primeday starting on June 29. Below are some of the featured offers.
1) Kindle Unlimited
Prime Members can save up to 40% on a Kindle Unlimited membership. Enjoy unlimited reading from more than 1 million titles on any device. Learn more
2) Audible
Enjoy Audible for 40% off your first 6 months (just $8.95/mo for 6 months). Learn more
3) Amazon Music Unlimited
Prime members who haven’t yet tried Amazon Music Unlimited can get the best deal in Amazon Music history: For just $0.99, enjoy four months of the full catalog, on-demand service with access to tens of millions of songs. Learn more
4) Everyday Essentials
Save up to 35% off with coupons on select everyday food and household items in Prime Pantry. Learn more
5) Prime Video
Get $10 to spend by Prime Day when you stream a Prime video for the first time on your TV on or before July 7. Restrictions apply. Learn more
6) Warehouse Deals
Take an additional 20% off select brands including Sonos, Le Creuset, Crock-pot, Samsung, TVs, Amazon Tap, Fire HD Tablets, and more on Amazon Warehouse Deals. Learn more
Find special offers before Prime Day
How can you learn even more?
• Become a Prime Insider
Subscribe to the weekly Prime newsletter and visit Prime Insider to learn about the latest movies, TV shows, books and music included in your membership, as well as exclusive offers and Prime member tips.
• Get alerted to deals savings in your inbox
Sign up now for email updates from Amazon Coupons and Daily Deals
• Check in daily
Customers also can tune into amazon.com/primeday starting July 5 to stream our 15-minute daily countdown to Prime Day, featuring deal reveals, insider tips and everything you need to know about Prime Day.
MAKE THE MOST OF PRIME
Prime is more than Prime Day. It’s even more than unlimited fast, free shipping on more than 50 million items.
Prime members can download these apps to enjoy Prime benefits, including unlimited streaming of movies and TV shows with Prime Video, thousands of playlists and stations with Prime Music, a rotating selection of e-Books and current magazines with Prime Reading, unlimited photo storage, savings on select items and subscriptions and more.
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EXPLORE WHAT YOU’RE INTO
This Prime Day, we’ve identified the top product categories Prime members shop for, and put together great deals for each—so you can find them even faster. Look for them at amazon.com/primeday beginning on July 10 and search by what you're into.
Ready to start? Explore the deals.
