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Florida boasts record visitor numbers despite inflation, hurricanes

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Florida officials say 34.6 million visitors spent time in the Sunshine State in the third quarter of this year, eclipsing the previous third quarter record by 1.7% and giving the state three consecutive quarters of record growth.

That comes despite Hurricanes Debby and Helene making landfall in the quarter. Milton, in the just started fourth quarter, made it three hurricanes in 66 days.

According to VISIT FLORIDA data, 34.5 million visited in the second quarter and 40.6 million in the first quarter for a total of 109.7 million so far this year.

Last year, more than 140 million made Florida their vacation destination. 

Preliminary estimates say that that 92.1% of that total was domestic, with overseas (5.8%) and Canadians accounting for the remainder (2.2%).

According to VISIT FLORIDA data, the state attracted 31.5 million domestic visitors in the second quarter, a 1.8% increase in domestic visitors compared to the same time last year. International tourist traffic increased 1.8% as well compared to 2023's second quarter with 2 million coming from overseas and 739,000 Canadians.

"Florida continues to set the standard as the top destination for tourists," said Gov. Ron DeSantis in a release. 

According to the data, 38.1% of those visitors arrived via air, the highest for a second quarter since 2016.

Passenger data shows 29.2 million visitors boarded an airplane to visit the Sunshine State, a 5% increase compared to the second quarter of 2023.

Orlando had the most enplanements with 7.5 million (up 0.9% compared to second quarter 2023) followed by Miami with 7.1 million (9.3% increase). Passenger traffic at Panama City (20.1%) and Tallahassee (16.6%) had the biggest growth compared to the second quarter of 2023 percentage wise.

How has Florida tourism been doing in 2024? Where do most of Florida's tourists come from? CenterSquare.com, Visit Florida data and tourism, Where do most of Florida's tourists fly into? Travel and Florida, Florida business and tourism

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