It seems not even exploding batteries can tear users away from their smartphones.
According to Apteligent, consumers are continuing to use their Samsung Galaxy Note 7 smartphones despite a government-ordered recall.
The Note 7 was first released on August 19th. By August 31, reports started to surface that batteries were exploding. On September 2, Samsung recalled the device. The impact on adoption was promptly visible in the data:
The adoption abruptly halted after the recall as retailers stopped selling the phones and Samsung activated an exchange program. However, it appears that the usage rate of the phone among existing users has been almost the exact same since the day of the recall.
Consumers should immediately stop using this smartphone and initiate the exchange.
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