Non-traditional grocery shopping methods on the rise
Publix and Wegmans are America’s favorite grocery retailers, tying for first place in a consumer study of more than 12,700 shoppers conducted by Market Force Information® (Market Force). Trader Joe’s is a very close second and H-E-B ranks third. This is the second consecutive year that Wegmans has held the top spot in the annual study, after unseating long-running favorite Trader Joe’s in 2016.
For the complete article by Market Force, go here.
Publix, which ranked second for the past four years, earned a first-place tie with Wegmans, with each scoring 77% on Market Force’s Customer Loyalty Index. Trader Joe’s narrowly missed the lead spot with 76%, and H-E-B made the top three for the first time with 69% – a 10% increase from 2016. ALDI and Harris Teeter rounded out the top five with 68% and 66%, respectively.
Graph 1: Ranking of Favorite Grocery Store Chains
Publix Super Markets is the largest employee-owned grocery chain in the country and has been named to Fortune’s 100 Best Companies to Work For every year since the list’s inception. The chain’s engaged and friendly associates help deliver on its “Where shopping is a pleasure” motto.
Wegmans, founded in 1916, is known for its fresh produce, reasonable prices and massive stores. The New York-based chain is expanding steadily and, with a focus on employee training to ensure customers have a great experience, creating superfans eager for a new location to open near their home.
Publix Stores are Cleanest, Trader Joe’s Cashiers are Most Courteous
What sets one grocer apart from the others in shoppers’ minds? For one, being able to find the items they want, a category where Publix was a clear leader. Publix was also found to have the cleanest stores and fastest checkout speeds, ranked highest for specialty department service, and was a close second to Trader Joe’s for cashier courtesy. Wegmans ranked highest for its specialty department service, and a close second for item availability. Trader Joe’s was found to have the most courteous cashiers. ALDI once again led for value, followed by WinCo Foods and Costco. Harris Teeter, Hy-Vee, ALDI and H-E-B all fared well in the rankings, while Walmart landed at the bottom in all categories but one.
Graph 2: Top Grocery Chains Ranked by Attributes