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Wallet Hub Study: Apopka ranks #58 in the US as the best small town to start a business


A recent study by a familiar business website ranks Apopka and most of Central Florida as the place to start a business.

According to Wallet Hub, Apopka is ranked #58 in the United States among small towns for starting a business. The study analyzed 1,334 small towns across the country, weighing factors such as business environment, access to resources, and business costs.

Cedar City, Utah emerged as the top-ranked town, while Fort Myers was the top Florida city, showcasing its business-friendly environment by securing the third position. The study also highlighted Florida's strong business potential, with 18 cities from the Sunshine State in the top 50.

Altamonte Springs led the way in Central Florida at #9, followed by Winter Park (#13), Casselberry (#18), Clermont (#29), Winter Garden (#40), and Ocoee (#53).

Apopka ranked #24 among Florida cities and #13 among cities in Central Florida.

The study focused on cities in the US with populations under 100,000.

“The benefits of starting a business in a small city include lower overhead costs, stronger relationships with customers, and the potential to become a big fish in a little pond," said Wallet Hub analyst Cassandra Happe. "But there are drawbacks, too. Entrepreneurs who want to build a large professional network aren’t likely to make as many connections in a town with fewer residents. Other restrictions might include limited industry options, a less diverse customer base, and difficulty attracting and keeping top talent.”

Wallet Hub made the following statement about the study:

"Size matters when choosing a city in which to launch a startup. As many veteran entrepreneurs and failed startups understand, bigger is not always better. A city with a smaller population can offer a greater chance of success, depending on an entrepreneur’s personal preferences and the type of business they’re starting. The best cities can even help new businesses survive economic shocks such as pandemics or inflation.

To determine the best small cities for starting a business, WalletHub compared the business-friendliness of more than 1,300 small cities. Our data set of 18 key metrics covers everything from the growth rate of the number of small businesses to investor access and labor costs."

To read the entire report, go here.

Wallet Hub, Apopka, Business, Where should I start a new business?, Central Florida, Business Study, United States


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  • DrOlmstead

    For people wanting to maintain the atmosphere of a rural community, control and regulate growth, and plan infrastructure, being included in national lists of this ilk are disconcerting.

    Wednesday, April 17 Report this