From The Hustle
There’s a new cow in town, and this one really is ready to jump over the moon.
NotCo is a Bezos-backed plant-based protein company from Chile that makes vegan milk, mayonnaise, ice cream, and burgers.
They’ve raised $120m so far thanks to Giuseppe, their patented AI software, which helps them analyze and develop new product recipes.
Now, they’re eyeballing a $1B valuation as they expand further into the US, Canada, and Mexico.
According to Lever VC, a leading investor in the alt-protein space, the plant-based meat and dairy industries are worth a combined $22B and are growing fast.
The industry is projected to grow 31% YoY, reaching $85-$140B in the next 10-15 years -- and, most likely, minting several new billion-dollar companies along the way.
There’s another interesting angle here: If NotCo does hit a $1B valuation, it’ll be Chile’s first unicorn startup -- vegan or not.
NotCo -- which so far only operates in Chile, Brazil, Argentina, and the US -- is projecting 4x sales growth in 2021 as they move into even greener pastures.
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