Pros and cons of different methods of promoting your business account on Instagram

Now that we're in 2022, any business - from a small local laundry to large world-famous corporations - have an account on Instagram (IG). And there is nothing surprising in this. Every company knows that Instagram is one of the most developed and popular social media, and new brands appear there literally every day. The competition, of course, is huge, so it is important not only to regularly post high-quality and interesting content, but also to know some of the secrets of promotion. In this article we will look at the advantages and disadvantages of various methods of promotion in IG, such as targeting, advertising from bloggers, the chance to buy Instagram followers to boost your page, massliking, massfollowing and some others.

Massliking and massfollowing

This is a simple free method to get new subscriptions (subs), which often requires a lot of time. While you can get viewers interested in your account, this promotion option has more disadvantages than advantages. First, you risk getting banned. Second, for many users this method of promotion causes only irritation, so about 90% of people will ignore you. A few years ago, these methods were working, but at the moment they are outdated.

Account promotion through other bloggers

Word of mouth has always worked well, especially if your favorite blogger shares his authoritative opinion. However, such a service may not be cheap, and the result may disappoint. The key to success is to choose the right blogger. To do this, you need to analyze its target audience and assess whether they will be interested in your product or service. It is not necessary to cooperate with very popular bloggers, though. If your brand is just beginning to develop, then 3-5 thousand subscribers will be enough.

Purchase subs for your page

Use the opportunity to buy Instagram followers if you want to achieve quicker and bigger results and not waste your time online while trying to apply free promotional methods. How does it work? For a small fee, real people cooperate with the services. Such subs like, comment, save publications, and so on. Soon you'll see your activity growing, and IG itself will start to promote your publications, and an account with a large number of subscribers looks reliable. The most important thing is to choose good services that offer real subscribers, not bots. By the way, almost all successful bloggers use this method because it saves time and you can do other things that are more important for your business.

Targeted advertising

This method is expensive and does not work for all categories of goods and services, and it works even worse for very large and expensive products. It is important though, to set up advertising correctly. If you make a mistake or are inattentive to your account, you will simply waste money or (even worse) your account will be blocked. However, with proper patience and financial investments, advertising can be extremely effective.

Giveaway

These are contests from bloggers in which you need to subscribe to the sponsors' pages to participate. This is an extremely dangerous method of promotion, after which it will be difficult to save the account. This is due to the fact that after the end of the contest, people massively unsubscribe, and account statistics drop. IG then stops offering your publications to other users.

Conclusion

As you have learned here, there is no ideal method of promotion. However, it is often more effective to use paid methods to promote your personal business. Yes, it requires investments, but it brings a good reliable result and does not require a lot of time.