While most Americans want new technology in their vehicle, the majority are not yet ready for their car to drive itself.
Only 22% of people feel manufacturers should focus on developing self-driving vehicles. The majority of drivers (80%) say manufacturers should focus on improving existing technology like lane-keeping assistance and automatic emergency braking.
“People are ready to embrace new vehicle technology, especially if they’re confident it will make driving safer,” said Mark Jenkins, spokesman, AAA – The Auto Club Group. “However, previous AAA research has found that some systems do not always work as expected. This unreliability can negatively influence a driver’s willingness to embrace new vehicle automation.”
Consumers who buy new will likely have at least one type of vehicle safety system. In many cases, this could be their first interaction with more advanced vehicle technology.
Nearly 96% of 2020 vehicle models came equipped with at least one advanced driver assistance system (ADAS) such as automatic emergency braking, blind spot warning or lane keeping assistance. More than half (58%) said they want these systems in their next vehicle.
A collective effort by both the auto industry and consumers is what it will take to move the needle away from apprehension and closer toward acceptance.
The survey was conducted January 15-17, 2021, using a probability-based panel designed to be representative of the U.S. household population overall. The panel provides sample coverage of approximately 97% of the U.S. household population. Most surveys were completed online; consumers without Internet access were surveyed over the phone.
A total of 1,010 interviews were completed among U.S. adults, 18 years of age or older. The margin of error for the study overall is 4% at the 95% confidence level. Smaller subgroups have larger error margins.
The Auto Club Group (ACG) is the second largest AAA club in North America with more than 14 million members across 14 U.S. states, the province of Quebec and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, banking and financial services, travel offerings and more. ACG belongs to the national AAA federation with more than 60 million members in the United States and Canada. AAA’s mission is to protect and advance freedom of mobility and improve traffic safety. For more information, get the AAA Mobile app, visit AAA.com, and follow us on Facebook, Twitter and LinkedIn.
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