Businesses are embracing Pokemon Go

If you haven't heard of Pokémon Go, it might be best to crawl back under your rock. For some businesses Pokemania is a problem, but many see it as an opportunity.

What if you could use Pokemon Go to to boost your business?

Since the game is geographically based, there are a number of ways to attract local players and convert them into paying customers.

Perhaps the easiest way is to, "Sit Back, Throw Down a Lure, and Enjoy the Show." Inc. Magazine describes the strategy:

Lures increase the rate of Pokemon generation in the area around the PokeStop where they're placed for one half hour. That may not sound that powerful, but Pokemon are scarcer than you think. Luring is an insanely powerful tool that you really have to see to believe. Here's a sample of the comments from some recent Reddit threads on the subject:

"We did this last night (college town), and within minutes of dropping the lure, 30 people walked in."

"I own a pizzeria that's a Pokestop and I literally did this all day. I had a ton of kids and adults (mostly adults) come in for a slice of pizza and a drink until the lure ran out."

What's even more incredible is just how affordable luring is. Let's do the math. With $100 netting you 14,500 Pokecoins and an eight-pack of Lures costing 680 Pokecoins:

14,500 Pokecoins / 680 = 21 eight-packs of lures

(21 * 8)/2 = 84 hours

$100/84 hours = $1.19 per hour

For a little more than a dollar an hour, you can bring virtually guaranteed crowds to your business.

More ideas here: Pokemon Go Is Driving Insane Amounts of Sales at Small, Local Businesses. Here's How It Works