Apple introduced a shrunken down 4-inch iPhone on Monday, a device the company touted as packing the punch of the iPhone 6 with dimensions more like the smaller iPhone 5.
“For some people, they simply love smaller phones,” said Greg Joswiak, vice president of iPod, iPhone and iOS marketing. He said the company sold 30 million 4-inch iPhones in 2015.
Pre-orders for the new iPhone will start March 24, and it will go on sale a week later, starting at $399. That’s the lowest price at which the company’s ever introduced a new iPhone, and it’s a sign of how the product is designed to draw new customers and snare developing markets in countries like China.
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