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Advice From the Best: How to Not Give Up on a Startup


Entrepreneurship can be challenging as it always comes with ups and downs. It requires effort, commitment, dedication, and a strong will to bring your startup to success. And it might take a lot of time to get where you want to be. Some might not realize how difficult it can be before launching their business.

Yet, it should not be a discouragement for those who have a great idea in mind. It can be a lot to handle, especially if you have something else going for you – for example, college. But at the same time, if you want to pursue entrepreneurship, it is all worth it.

Sometimes everyone feels like giving up. But the ones that persevere and keep going are those who get where they want to be. In this guide, you’ll get encouragement to not give up on your startup.

Accept that it is not going to happen immediately

As often is the case, people are disappointed because of their own expectations. Of course, overnight success is something every entrepreneur dreams of, but this is not how it usually goes.

Everything takes time and launching a business is a long road. Every successful person got where they are now by working for years and years. You can get inspiration from those stories, but do not compare yourself. Do not put yourself in a position where you have to compete with those who already made it.

Understand that everything takes time, especially when it comes to a startup. It is normal to feel like things are not moving fast enough. Then you need more time and effort to keep going.

If you are a college student, this might be tricky. College in itself is a huge commitment that takes a lot of energy and time. However, it is a matter of priorities. If you need to work on your marketing strategy or new product release but are stuck with an essay, there is a way out. You can always get help from a college paper writing service and succeed in both. Professional writers deliver writing, editing, and proofreading assistance with all types of college assignments, whether it is an essay or a term paper.

They can help to finish and polish your work, or do it all from scratch for you. And the best part is that the top paper writing services can do it even on the shortest notice because of their years of experience in the field. Expert authors know all ins and outs of academic writing and will nail any topic or subject with ease. They also provide advice and guidance, which is a powerful learning opportunity. In the meantime, you could put more work into your business.

Great results come from a lot of work so do not expect overnight success and be ready to put some effort in.

Analyze what makes you want to give up

It is also important to know why you feel like giving up. What is the reason behind it? Then you can address it properly. The reasons could be:

  • You do not feel like there is any progress;
  • It doesn’t seem feasible;
  • There are a lot of complications along the way;
  • It is hard to solve a particular issue (get finding, get production going, or figure out a marketing strategy)
  • You are not enjoying it at all;
  • You are not passionate about the idea.

Some of these issues can be resolved. If you do not see progress – start tracking it and set more realistic expectations. If there are complications and challenges, understand that they are going to be there for any business. There is not a single company that hasn’t its ups and downs. The point is whether you can solve them.

If you struggle with a particular aspect, it is time to focus on that and find a solution. This might be working with other professionals, getting mentorship, finding new methods, or approaching it from a new perspective.

But if you are not enjoying what you are doing and do not believe in it, it probably won’t go away. In such a case, it might be reasonable to give up on your startup.

Believe in your product

If you decide to launch a startup make sure you are working with something you are truly passionate about. This will keep your internal motivation high and highlight why you are doing it.

To not have doubts, entrepreneurs need to believe in their product or service. This means believing that it is good, useful, and can help people in some way. Maybe it is a delivery app that solves a particular problem for the target audience. Maybe it is a new healthcare device that will bring relief to patients or make medical professionals’ life easier.

In any case, believing in what you are offering is the foundation of perseverance.

Connect with other entrepreneurs

Sometimes all the worries come from the lack of experience and a feeling of isolation. If you are doing it all on your own, it can be overbearing. But if you communicate with like-minded people that have similar problems, it might help.

Connecting with other entrepreneurs is a good way to get an objective perspective, share experiences, and get some advice. This can provide many advantages, such as:

  • You can network and uncover new opportunities;
  • You might realize that issues you are facing are pretty common and a lot of people successfully handled them so you can do it;
  • Communication with people with the same interests and passions is always great to be more motivated;
  • Find a potential business partner;
  • Find potential vendors or investors;
  • Discover new ways to attract funding or investments;
  • Find out about common risks to avoid them.

You can join a local group or connect online. Make sure this communication is valuable for both of you.

Focus on why you are doing it

Maybe it is time to reconnect with your “why”. Why are you doing it in the first place? Is it just for the money? This is not a strong enough argument. Money is great but it is not the only thing behind a successful business. There should be more to that. For instance, your “why” might sound like this:

  • I believe in my product/service and that it can help people;
  • I want to build something that lasts;
  • I want to be my own boss and gain independence;
  • I want to have an impact on people’s lives.

It doesn’t matter what your startup idea is, there should be a meaning behind it. For instance, maybe it is a cleaning service and you might feel like it is not a big deal. But at the same time, you get to help people and make their lives easier and more comfortable. That has an impact on the real world that makes it a better place.

Reconnect with your purposes and remember why all this effort matters in the long run.

Learn from your mistakes

Everyone makes mistakes, it is a part of the journey. Change your perspective to see them as an opportunity rather than a problem.

For example, rebranding works. Maybe you’ve limited your target audience too much or didn’t think of other opportunities for your product. So no one was buying it. Learn from it – do additional research, find new target audience groups, and rebrand. Yes, it is going to take time and resources, but it also can boost your business.

Or maybe your marketing strategy didn’t work. That’s not pleasant but also it is a huge opportunity to figure out why. What went wrong? Identify the pain points and mistakes. With this information, you can build a new more successful marketing strategy. Maybe you’ve chosen the wrong channels to reach your target audience. Maybe your message wasn’t clear and convincing enough. Think about what you can do better and start over.

Set realistic goals

Coming back to expectations and reality, it is essential to learn proper goal setting. Goals should be clear, measurable, time-bound, achievable, and relevant. This helps turn them into an actionable road map. And it is also essential for better time management and business.

If your goals are too broad and unspecific, how are you going to achieve them? For example, a goal of “being successful” is not realistic or specific as it doesn’t define what is “successful” when you want to achieve that, and how you are going to know when it is done.

Set realistic goals like “growing conversions by 15% in 3 months” or “building a loyalty program in 2 months”. These are specific, measurable, and relevant. They sound more like a plan, which is good. Now you know what you need to do and how to measure results.

In summary

Starting a business is always a bumpy road. There might be times when you feel too stressed to go on. In such a case, it is good to take your time and reevaluate the strategy, purpose, and goals. Remember that it is normal to make mistakes and you can always learn from them. Be more realistic with your expectations and find a group of like-minded individuals for more support and motivation. 

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