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I will do it for you, baby.

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A Japanese company has produced the most amazing lingerie ad.

No, it was not one of those from Victoria’s Secret. And it involved a man, a woman, and a baby. It's based on the My Beautiful Women ad campaign which was created by the Thailand branch of Wacoal, a Japan-based lingerie company.

The ad begins with a married couple sitting nervously in a doctor’s office. “After trying so hard for many years, she finally got pregnant,” the husband says.

“I know it’s hard,” the doctor says. “But please make a decision as soon as possible.”

The couple, clearly stunned, drive home, hold one another, and cry.

“On that day at the hospital,” the husband relates, “the doctor told us that she’s got cancer. She has only two choices. First, she might be cured if she took chemotherapy. But that may cause our child a disability. Or we might lose our baby. The alternative is to keep our child. But she might have to fight cancer alone, without any remedy.”

The woman cries as her husband holds her. The next morning, she gets up and walks to the living room, where the baby’s crib is still sitting on its box. She runs her fingers along the crib and makes a decision: “I will do it for you, baby.”

Watch what happens next:

https://www.youtube.com/watch?v=CDxhyPRJOwg

Use this link to learn more about this ad series.


 

Inspiration, My beautiful woman

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