From The Hustle
The “next” Justin Bieber will most likely be found on TikTok, the viral short video platform.
The app -- which is dominated by 10-to-30-second videos -- has even influenced musicians to make shorter songs in an attempt to break through.
… have raised $350m+ to help independent, aspiring artists blow up on TikTok (and competing services like YouTube Shorts and Instagram Reels), per The Information.
A number of songs have topped streaming charts after breaking out on TikTok:
And who can forget the viral cranberry-drinking skateboarder who sent a Fleetwood Mac album back onto the Billboard charts for the 1st time in 4 decades.
Sales of recorded music -- with streaming accounting for 83% of the pie -- hit $12B in 2020, +9.2% YoY.
This is the 5th straight year of growth, putting the industry near its record revenue of $14.6B in 1999.
Whether or not this industry momentum actually produces the next Bieber, it’s safe to say “Despacito” will always be the best summer song ever.
No comments on this item Please log in to comment by clicking here