From The Hustle
People love ragging on venture capitalists for funding absurd ideas.
The latest target is Liquid Death, a beverage company that sells canned water from the Austrian Alps. A 12-pack costs $15.99 ($1.33 / tallboy can).
The water-tech startup just raised $23m and has secured $34m total.
Here’s are 3 reasons we kinda like it:
Founded by former Netflix creative director Mike Cessario, the company’s motto should be on the Mount Rushmore of mottos: “Murder your Thirst.”
The rest of the website’s copy stays consistently on-brand:
That tallboy is designed to look like a beer or energy drink can, meaning you can enjoy a non-alcoholic beverage (and stay hydrated) at bars without being roasted. Combine that with the rise of “sober bars,” and Liquid Death is firmly riding the zeitgeist.
Here are the new names for Hustle team members using Liquid Death’s baby namer:
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