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How Digital Signage Systems Improve Health Services

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Healthcare industries are constantly expanding to offer better, more improved service to both patients and staff. One of the key ways to reach these goals is to implement digital signage in healthcare.

How?

Health service providers are using signage for numerous functions, including:

Brand & Brand Building

Signage, especially when it’s digital, can be adapted and changed to display important messages to viewers, which may include:

  •         Employees
  •         Guests
  •         Patients
  •         Etc.

Using digital signage can help health service providers build their brand in numerous ways, including showing the brand logo and information. Providers can show statistics on how often they’re able to help patients overcome issues. For example, an eye doctor may display that they’ve successfully corrected 2,000+ patients’ cataracts and that they’re among the best in the industry.

Signage can be changed to show the services offered or new technology that is used in the office to improve patient outcomes.

The signage can simply display the service provider’s brand message on the screen, or it can be used to show a logo or lists of services provided. When used properly, these systems can help improve brand awareness and image where other forms of static signage have failed.

And the interactive nature of the signage will increase the chances of viewers watching the signage change and reading it.

User Experience

Health service centers, especially hospitals, are large and confusing. Guests that come into a building are often seeing a sick friend or loved one, and the person’s mental state isn’t ready to walk around the facility in an attempt to find the right room or office.

The ability for digital signage to remove these pain points has led to a much better user experience.

Signage can help with:

  •         Providing guests with updates on visiting hours
  •         Display diagrams and directions to areas in the building
  •         Offer updates on wait times [when it is used as digital waiting room displays]
  •         Provide instructions on what to do before being seen

When there’s a digital display that guides patients, guests or employees, it makes the entire user experience less stressful.

Public Safety & Education

The realm of public safety and education changed dramatically in the last few years, and for many facilities, the guidance for public safety may change daily. Digital signage systems play an integral role in public safety by offering natural, easy-to-read information on:

  •         Public safety
  •         Health issues
  •         Treatment
  •         Etc.

Furthermore, there are opportunities to provide pertinent weather updates, such as a bad storm coming or emergency instructions on how to safely exit a building in the event of an emergency.

If construction work is being done on a stairwell or there is another obstruction that people may not know about that can be a safety risk, this information can also be added to the signage.

When used properly, digital signage can significantly improve the customer experience and enhance safety, too.

Marketing, Advertising & Public Relations

What’s key to improving brand identity and trust? Public relations. PR is one of the crucial aspects of digital signage that often goes overlooked. In fact, many health services providers are using digital signage in multiple ways:

  •         Marketing. As a marketing channel, signage works very well. Providers can market their latest services or offerings, such as a free dental cleaning for new patients, right on the screen.
  •         Advertising. Considered a form of marketing, advertising can be added to signage to promote services or products to viewers.
  •         PR. Display donations, how the provider helps the local community and even add fundraising events to the signage.

When used properly, digital signage can become one of the integral ways for businesses to handle their marketing and public relations.

Physicians, Staff, Management

Finally, digital signage systems can also be used to help staff. The signage can be placed in staff-only areas to help departments become more efficient, update staff on key internal changes or even show policy changes.

It’s not uncommon to see multiple signage systems used throughout a facility to guide staff and physicians in the least intrusive means possible.

As health services continue to cater to patients, it’s more important than ever to keep up with industry trends. Digital signage systems are just one of the many ways that the healthcare industry can cater to the needs of patients and improve efficiency, too.

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