Editor's Note: To understand the latest on Dollar Stores in Apopka, check out these two articles: Capitalism, dollar stores, and the role of the Apopka City Council and Apopka City Council votes to pursue a six-month moratorium on ‘dollar stores’
From The Hustle
While other retailers were shuttering during the pandemic, Dollar General bucked the trend by launching an entirely new store format.
Popshelf is targeted toward suburban women with household income between $50k and $125k and primarily offers items for $5 or less across a range of categories, including:
… and so far, results are promising. Dollar General opened 8 Popshelf stores between October 2020 and May 2021, with impressive metrics across the board:
The top brass at Dollar General sees an opportunity to open 3k Popshelf stores nationwide, but one challenge may lie in the store format.
Executives have hinted that some Popshelf locations may be opened as a “shop-in-shop” within traditional Dollar General stores, which some analysts believe could tarnish the Popshelf brand.
To learn more about the economics of Dollar General and its competitors, check out our visual explainer.
No comments on this item Please log in to comment by clicking here