Paired with a user experience psychologists say is no different than a Vegas slot machine, the move helped TikTok pull in more content, more eyeballs, and more money. more

This special campaign, inspired by the destination’s longtime area code, encourages residents to support their favorite restaurants, bars, shops, boutiques, services, and other locally owned businesses by sharing posts and photos on their social media channels using the hashtag #407Day. more

The benefits of generating leads locally are that it helps businesses stay in touch with their market and the local community. Here are some tips to help. more

Sometimes local elections are like snow globes. It's hard to tell what's happening once it's shaken. The only way to know is when the snow settles.  more

If you haven’t already done so, creating a strategic editorial calendar for your business is a key priority, as managing your content can otherwise be overwhelming. more

How can you acquire new customers quickly and cheaply? Here are a few tips on how to generate leads. more

Even in studies in which participants knew the photos they were shown on Instagram were retouched and reshaped, adolescent girls still felt worse about their bodies after viewing them Here's how … more

When you run a business in Florida, you inevitably face a number of risks that you need to do your best to protect yourself against. Otherwise, you may find that your company is at risk and you are … more

By Filippo Menczer, Indiana University Facebook has been quietly experimenting with reducing the amount of political content it puts in users’ news feeds. The move is a tacit acknowledgment that … more

By Justin Weinger Brand authority refers to how much trust customers have in your company and whether they see you as a subject matter authority. It includes things like social media engagement, … more