From the Orlando Regional REALTOR® Association 

The Orlando Regional REALTOR® Association is pleased to announce that three employees have been promoted to positions within the organization. 

“ORRA is now the country’s eighth largest local REALTOR® association and I’m proud to employ talented, dedicated individuals eager to develop and expand their roles with the association,” says ORRA CEO Cliff Long. “In their new responsibilities, these three staffers are positioning ORRA to both better serve our existing membership and to grow as the Central Florida economy grows.” 

Rocky Alli

Rocky Alli has been promoted to Membership Manager. He is responsible for both training the Membership Department’s member service associates and for overseeing the performance and standards of service that the association provides to its 15,000 REALTOR® members. Rocky has been with ORRA for 11 years and most recently served as senior membership representative. 

Sara Dawson has been promoted to Professional Development Manager and is responsible for the marketing and execution of more than 200 educational programs that ORRA offers to its members each year. Sara began working in the Professional Development Department in 2016 and earned a promotion to Coordinator in 2017. She holds a bachelor’s degree in business from the University of Central Florida. 

Jessica Wittekind has been promoted to Controller and is responsible for the association’s high-level accounting and finance operations. Jessica joined the Finance Department in 2007 and through her time with ORRA has progressed through a series of positions, most recently Accounting Manager. She holds a bachelor’s degree in accounting from the University of Central Florida. 

The Orlando Regional REALTOR® Association, recognized as one of the most innovative local real estate associations in the country, represents more than 15,000 real estate professionals throughout Central Florida. 


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